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Increase profits whilst reducing promoting expenses by 80%!
March 14, 2010
Did you know that it expenses 500% more to obtain a new customer than it does to retain an present one?
500%!
So with that being said, how much attention and focus does YOUR company spend on retaining Present consumers?
Or are you a single of the several businesses that focuses all their promoting dollars and energy on chasing down new leads and new consumers?
Are you able to say exactly what percentage of your promoting budget is focused on retaining existing consumers?
Do you realize when your active clients stop purchasing from you and start going elsewhere?
Do you notice that they haven’t been to your company in a specific amount of time?
No?
Then you won’t be surprised to know that, according to a recent study, over 68% of consumers will take their organization elsewhere simply due to the fact they didn’t feel that there involvement with a small business was getting valued.
68%!
So not only are you investing 5 TIMES a lot more income, attracting new buyers, but you’re investing 5 TIMES a lot more funds to REPLACE the customers, you already had, that are now LEAVING…to do company with your competition!
Can you see why some businesses feel like they are burning through income, although others are seeing insane amounts of profits, even in a poor economy?
Should you don’t already have a system or strategy, in place, that focuses on retaining your active customers, and showing them you value their business, then it can be time you produced a single.
Otherwise be prepared to retain spending extra and more money, to TRY and retain up with your competition that’s attracting YOUR buyers.
Don’t be a enterprise that focuses purely on the “first” sale, but realize you are sitting on a GOLD MINE of repeat enterprise from a targeted base of previous buyers!
Remember: The fortune is inside the follow up!
You’ve spent all that cash getting your consumers inside the first location, now it is time to maximize your ROI on that expense, and get as many repeat sales as you are able to from satisfied customers.
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